Social media is not about sharing vacation photos or dog videos, but has become a busy marketplace crowded with potential customers.
Today, the world is hyper-connected, so why not leverage this golden chance and add social media advertising to your marketing campaign?
Golden Gate Digital Marketing Agency has been helping businesses build proper social media campaigns.
The professionals optimize your brand images and videos to ensure top placement on social channels where your target audience hangs out.
Unlike traditional ads, the approach was scattered. On the other hand, social media ads allow your business to laser-focus marketing efforts on a precisely targeted audience.
You can define your ideal customer based on –
- Demographics
- Interests
- Behaviours
- Online communication
For example, you can display sports apparel before fitness enthusiasts who actively discuss upcoming marathons on Facebook or promote your language learning app before students struggling with French on Twitter.
This level of target approach makes social media advertising a powerful tool for –
- Boosting brand awareness
- Generating leads
- Driving sales
Social media ad formats
Some popular format options are –
- Image ads – Visually compelling image ads are simple yet effective in grabbing attention or making viewers curious about your product and enticing them to learn more.
- Video ads – Today, the world is obsessed with video content. It allows telling a story, showcasing your product features and evoking emotions that images cannot.
- Carousel ads – You can display a series of videos or images of multiple products or different service aspects using carousel ads.
- Story ads – Engaging short story ads are immersive as it blends with stories viewers see around daily. It doesn’t make the advertising seem pushy.
Things to consider before choosing a platform
Social media also offers options to suit your marketing goals. Here are a few considerations.
Campaign goal
Each platform offers different campaign goals, so to tailor your approach, first understand what you want from your advertising campaign.
Do you want to –
- Drive website traffic
- Generate leads
- Boost sales
It will help you choose a platform suitable to your objectives.
Targeting options
Precise targeting sets social media advertising apart, so create an email list. It ensures that your advertising will reach audiences more likely to be interested in what you have to offer.
Budget and bidding
Social media advertising is a PPC [pay-per-click] model. You can set a campaign budget and choose a bidding strategy. It allows you to control the spend amount and how your ads are displayed.
Tips for social media advertising campaign success
- Recognize your audience – Before you create a brand message, research your target audience based on their demographics, online behaviour and interests to ensure it resonates.
- Create compelling content – Great visual content and engaging copy is necessary to create interest in a crowded social media feed. Invest in professionals to ensure that your visuals are of high quality and messaging is clear and concise to resonate with your audience’s needs.
- Track & analyze – Campaigns are not just created and implemented. It needs regular monitoring and analysis to identify its performance level. It allows seeing what is working and, if not, making necessary adjustments.
- Active response – Social media is a two-way street. So, respond to comments and questions promptly to encourage interaction with your ads. It builds trust and fosters brand loyalty.
Conclusion
Social media advertising is a powerful marketing tool to reach precisely targeted audience. You can leverage the different formats and consider several aspects to choose the right platform. Remember the focus is – to reach target audience with right message and on the right time.
