When it comes to ranking high on any search engine like Google, there are lots of factors you need to take into account. From keywords to backlinks, everything plays a part. So, before jumping into the fray and start getting excited about your SEO, take a look at what needs to happen and see how each step helps. In this regard, SEO companies in Toronto can help!
It seems like the only thing that’s constant is change, and the world of SEO continues to evolve. A few years ago, having links was the only way to rank. But, with the rise of the mobile web, Google is now favouring websites that are easy to navigate, and mobile-friendly is a key element.
Get Your Targeted Keyword Research Done
The first step in this regard is to find out which keywords you want to rank for. You can do this by targeting keyword research or simply using the Google Keyword Planner.
Once you’ve done your keyword research, you’ll want to find out what the top-performing content is related to your keywords.
Create An Optimized Website
When you build a website, the speed at which it loads. Google likes fast websites. This means you’ll want to use clean code and optimized images and CSS.
You must ensure that your site uses semantic HTML and that your navigation is properly coded. The navigation bar is the most important thing for SEO and needs to be coded right. It can make or break your SEO efforts.
Google may not rank you very well if your site isn’t optimized. You’ll want to make sure that your website is mobile-ready.
Your website should load fast and be easy to navigate. If you’re using WordPress, you can check out the plugins that help you optimize your site. If you’re using a custom framework, you’ll need to install the plugins manually.
Write High-Quality Content for Your Website
If you’re not creating quality content, you’re not going to stand out. If you’re not standing out, you’re not going to rank.
It isn’t necessarily a bunch of articles crammed with keywords. Rather, it’s information that has value to the readers. The goal is to provide the information they’re looking for and help them solve a problem.
Your website needs backlinks to rank, and luckily for you, there are many ways to get them.
There are three main types of backlinks: the “three kinds of links” or the “three pillars.” They are:
- Internal Links
- External Links
- Directory Backlinks
Submit Your Site To Major Search Engines
This is an important one for beginners. If you submit your site, Google will index it and show your content in search results.
This is what most SEOs are after. But, for SEOs, this can be not easy. The reason why is that Google’s algorithm can be difficult to decipher. They’ve never really shared how they’re deciding to rank web pages.
The only thing you can do is keep an eye on the SERPs (Search Engine Result Pages) for your keywords. Look for changes in ranking, and if you notice a decrease, then it’s time to submit.
Implement Conversion Funnels
A conversion funnel is a process that can be applied to almost any marketing channel. The idea behind conversion funnels is that you start with a very broad product, and as you move through the funnel, you narrow it down to something more specific and more focused. You can apply this to anything from sales or leads to web pages and blog posts.
The best SEO Companies in Toronto will work to build a strategy that will keep your site on the first page of Google for the longest amount of time possible.
This means you have to be willing to put in the time and energy to ensure that your site remains a viable option for your customers.