Is it worth it to deal with email reputation? Let’s open the instructions and manuals of postal services. They spell out quite clearly and understandably – suspicious activity, especially immediately after opening a mailbox, will lead to restrictions, as well as possible blocking of the address. Therefore, warming up an email address is the only option to get through restrictions and bans to potential clinchers.
There are many ways to start warming up an email address, but they come down primarily to building a positive reputation. This will mostly require patience and a lot of manual labor.
There are ways to do all this much faster and without the dozens of hours spent at the monitor just to maintain an email account. Services for effective email marketing take over all the functions of warming up and maintaining a positive email address image. You can read about such a service and its functionality at the link https://reply.io/email-warmup. There is almost complete automation of the warming up process and the ability to manage this process. But let’s get back to the topic of the top 5 tips for warming up emails properly.
Google can give you the ability to send 2,000 emails from one account. But for such productivity, you have to try and first get a positive reputation as a business partner, not a spammer. The same is true of most email services. Getting a reputation and maintaining it requires a lot of concerted action and calibrated steps. And you should start by working confidently on the turnover of outgoing and incoming emails:
- stable work without obvious spamming for at least 8-12 weeks and focus on usefulness and quality, conciseness of content with minimal attachments and saturation of letters with expert content;
- the first batch of emails should be sent to strongly involved partners because it affects the speed of unlocking and deployment of the full power of the mailing;
- it is important to create the conditions for maximum user engagement in the mailing list, and ideally an explicit user consent to receive the mailing list from the site or after receiving the first contact letter;
- increase the number of emails sent only after receiving a response from the client and subscribing to the mailing list, with an increase in volume in stages – no more than 10-15% of the total mass;
- it is desirable to send letters to different mailing service providers rather than concentrate on one, i.e. you should demonstrate organicity of mailing lists and responses, availability of different traffic sources.
It’s important not to forget all sorts of technical solutions – setting up sender authentication services. This is not about content, but about the technical side of things. By the way, in most cases all these problems are solved automatically in mailing services, which provide warm-up of the sender’s address or domain.