The purpose of your site is to reach your goals, and that is for people to be interested in your content. One way to do that is to ensure your site is relevant and helpful. More importantly, it should follow search engine optimization best practices for your target audience to find your site.
Because your company’s profits are directly related to the number of visitors your site gets, it makes sense that it should be optimized for search engines to garner more conversions.
Why Are SEO-Friendly Websites Important
Building an SEO-friendly site can garner more traffic and increase conversions by allowing users to stay on your site for extended periods. A well-optimized site also leads to long-term, organic growth.
Now that you know the benefits, how do you get there? The answer is simple- by keeping your site search engine friendly.
Best Practices for an SEO-Friendly Website Design
1. Create a top-down SEO plan
One of the first things you need to do, whether thinking of a redesign or just building an SEO-friendly site, is devise a plan.
By having a plan, you can remove all the guesswork. The less you plan for your site, the more issues you’ll face later. That’s why, before launching your site, you must devise a top-down plan on how to approach SEO. Doing so allows you to reverse engineer the right scenario and how you can achieve it.
2. Integrate responsive design into your site
A responsive design is one of the elements that could drive your business to success. If you want an SEO-friendly site, you must integrate a responsive design.
Doing so allows you to adapt to whatever device you’re using. Whether it’s your mobile phone, tablet, or laptop, a responsive design will get the best version of your site on the user’s device.
If you don’t adjust it for the users’ screen, they won’t have a positive experience with your site. As a result, your audience will leave your site and turn to a better-optimized competitor.
3. Make navigation easy
Your site’s goal should be to provide information about your products and services to prospective buyers. Moreover, movement from one page to the next should be easy and seamless.
At Sytian Productions website developer philippines, we always tell clients that one of the best ways to have easy navigation is to place a site map on their homepage. This allows users to click on any page from your homepage or landing page. These provisions mean that looking for information on your site is seamless.
4. Keep your content engaging and captivating
In the same way, you should also present your audience with content in a way wherein they can quickly gather information from your site. You can place titles and subtitles in your content when organizing information.
This attracts more people and will get them to spend more time on your website. Regularly publish new content since search engines factor in new and updated information.
This allows your content to rank higher than older content. If you have older blog content, regularly update it, constantly adding new information.
Use the appropriate keywords in your content as well. Avoid stuffing your page with unrelated keywords. Instead, make sure you do keyword research and use keywords that are relevant to your audience and your content.
That way, when users look for targeted terms on Google and other search engines, there’s a good possibility that your site will rank higher on the search results.
5. Optimize your header tags
Header tags are vital in creating content that’s structured, and easily recognizable by search engines. Thus, optimizing these can be helpful in your long-term SEO strategy.
Usually, the start of a particular section or part of the content needs to have a heading tag. For example, this specific subheading has an H3 tag. Meanwhile, this article’s title uses a H1 tag.
When you optimize your headers, also make sure to use relevant keywords organically. For instance, your title should have a particular keyword incorporated into it.
5. Set up an SEO-friendly URL structure
SEO-friendly URLs also play a crucial role in search engine rankings and can directly affect the user experience.
Moreover, search engines like Google utilize URLs to understand your content. Google uses User Signals to decipher whether a page deserves to be on top. A user will likely click a URL matching their searches over something more generic, and doesn’t show the page they want to go.
6. Optimize the page load time
While you might be aware of it already, it still needs repeating. Most users will wait around 5-6 seconds for your site to load. If it takes a long time to load, they’ll most likely close the tab and seek other options.
That’s why page speed optimization for your site is crucial if you want to lower your bounce rates and optimize it for SEO.
So there you have it. An SEO-friendly site is a key to enhancing the online presence of your business. Creating an SEO-friendly site is crucial if you’re planning to drive more traffic to your site. This makes you appear relevant in search engines and boost your site traffic.
Planning is essential because SEO is a long-term strategy. It takes time to prove significant results. Good luck!