In the digital world, digital assets are part and parcel of every organization as they come in handy to drive efficiency and digital growth. But for many organizations monitoring their digital assets efficiently while enabling smooth workflow can be challenging without the right systems, which is where digital asset management comes in.

What is digital asset management?

Digital asset management simplifies how you organize creative digital assets like images, videos, and other files, making them valuable and easy to access and distribute. In simple words, it gives you a single point of contact for all your digital content catalog. A centralized digital asset management system, also known as DAM, provides the staff, contractors, clients, peers, and other stakeholders in the company with monitored access to their digital library. The digital library could contain images, videos, audio, documents, presentations, and other creative content.

Digital asset management systems such as encode come in different shapes and sizes to suit the needs of various organizations. For instance, an eCommerce retail enterprise can use a digital asset management system to manage product images and videos. Other companies use digital asset management systems for consolidating and sharing updated documents among their internal departments. 

However, not all digital asset management solutions are for storing digital content. Others provide add-on features such as project workflow management and brand guideline tools to enable efficiency across the entire realm of digital content. Depending on the type of digital asset management system you choose, your company can benefit significantly from the efficiency it provides.

Benefits of digital asset management

Fast and easy access to digital files

Many of the modern digital asset management platforms are cloud-based, which means that all the stakeholders in the company can access digital files all around the clock as long as they have a device with an internet connection. Since all the digital files are centralized in one location, everyone can find what they need faster and focus on other important tasks. Besides, the digital asset management system allows access permissions, ensuring only the permitted people can access the system.

It secures critical digital assets.

One reason to implement a digital asset management system in your organization is that it mitigates the possibility of losing critical digital files. It provides a central location for storing the files safely and securely, preventing them from getting lost, which is familiar with external hard drives and disks.

It reduces operational costs.

Since a digital management system makes it easy to access and retrieve digital files, it reduces the time and resources spent searching for files saving them for high-value work. Surprisingly, it can boost your return on investment across all your digital marketing efforts.

It enables secure file sharing.

Another benefit of implementing a digital asset management system is that it enables securely sharing files across internal and external stakeholders. With features such as shared file expiration dates and sharing history, you can control how the files are used even after sharing.

The bottom line

With a digital asset management system, all the organization’s stakeholders have peace of mind knowing they have a central location where they can access and retrieve digital files quickly and easily.