How To Use a CRM to Make Your Mortgage Business Successful

How To Use a CRM to Make Your Mortgage Business Successful

Mortgage companies have quickly been adopting CRM technology to streamline the mortgage experience. From better customer service and increased sales to time-saving features such as automated approvals, mortgage companies are now able to close more loans. And that’s great news for you, too! If you’re looking to improve your business with a new CRM system, here are some tips for getting your customers on board.


What is a mortgage CRM?

A mortgage CRM is a software system that is used by mortgage companies to assist in the mortgage process. These systems are typically web-based, meaning you will be able to access them from anywhere with an internet connection. Mortgage CRM systems range from those that are very basic that offer rudimentary features to more sophisticated systems that allow your business to manage complex processes.


How does a CRM system help your mortgage business?

CRM systems automate the tedious tasks associated with customer service, like collecting customer information and sending confirmations. CRM systems enable you to manage your customers’ needs from the start of their mortgage application process all the way through closing. To create a successful CRM system, it’s important to first think about what you’re trying to accomplish in a CRM. In this case, what you’re trying to achieve is greater efficiency for your business.

Depending on your needs and priorities, there are different types of CRMs out there for you to choose from. Think about what features suit your business best and how much time and effort you want to devote toward understanding your customers’ needs. In this case, it would make sense to choose a card-based or web-based solution that requires less time investment upfront but offers more customization down the line. These solutions can be especially beneficial if you want to personalize marketing messages or send automated emails at certain times throughout the year as part of your marketing strategy.  Another benefit of these kinds of solutions is they typically integrate seamlessly with email marketing software so that’s one less thing for you to worry about when it comes to setting up a new CRM system.

Many mortgage CRM systems have built-in analytics that can help mortgage companies understand exactly who their customers are and what they need from them. You can also build custom reports based on specific criteria set by mortgage companies for better insight into your potential borrowers.


When you have a solid CRM system in place, you can track the progress of your loan from start to finish. You can see when customers enter your system and when they leave, as well as manage customer service requests and track leads. 

Because mortgage lenders have a lot of data and information to keep track of, a CRM system helps them streamline the process and make it easier to track customer information. In using a CRM, mortgage business can help make the lending process more efficient and work more efficiently to get more customers.