If you have a kid at home, you’re probably already acquainted with the moniker TikTok. The video-sharing software has become one of the most downloaded programs in the world, with over one billion downloads in its first year, mostly due to the backing of members of Generation Z. Even though TikTok has an estimated total of 500 million users that check in to the network on a monthly basis, it has grabbed the attention of a significant number of powerful individuals, companies, and marketers.
Is TikTok something you’re considering using into your digital marketing plan? Let’s go further into the software and the promotional opportunities it offers various companies.
What Is A Tiktok, Exactly?
As soon as you launch TikTok, you’ll be inundated with videos of people singing, dancing, and lip-syncing. Users make looping short videos with optional sound and visual effects. Short-form video app TikTok merged with a previous app named Musical.ly in 2018. Thus, music has become an integral part of the culture. At the tiktok ads library you need to be specific.
Videos in which the user participates in a variety of hashtag challenges are very popular on TikTok. Users video themselves performing a task, which may vary from arranging hundreds of gummy bears like a crowd to dancing in a school restroom to Adele’s “Someone Like You.” The software acts as a hub where users may publish and share challenges across several networks, including but not limited to Facebook, YouTube, and Instagram. Over the last several years, we’ve seen a rise in the number of branded challenges launched by both companies and individuals. Jimmy Fallon was an early adopter of the Tumbleweed Challenge and is often credited with starting the trend.
The takeaway is that TikTok provides a platform where people can browse and engage with a wide variety of engaging content. It’s different from other social media platforms like Facebook and Instagram, whose primary function is to let users stay in touch with their closest friends and family.
Tiktok Advertising Opportunities
The advertising platform for TikTok was released early in 2019. The following are just a few examples of the numerous guises ads may take:
- The phrase “Brand Takeover” is used to describe adverts that play in full screen mode whenever the app is launched. This kind of ad is TikTok’s priciest and may send consumers to a company’s landing page or a hashtag competition.
- Located on the “For You” tab, the 9- to 15-second In-Feed Ads are a vertical kind of video advertising. On this page, you’ll find suggestions for trending TikTok creators and hashtags.
- Branded Hashtag Challenges are sponsored hashtag campaigns that encourage user-generated content and engagement.
- The term “branded lenses” refers to any two- or three-dimensional lens that a customer may try out for themselves.
As with Facebook ads, TikTok ads let you tightly target your ideal audience by selecting them based on criteria like age, gender, location, and hobbies. To expand your customer base even further, you may create targeted groups made up of people who are similar to your present customers or who have other characteristics with your ideal client.
Should You Run An Ad For Your Business On Tiktok?
In case you haven’t figured it out already, user interaction is a major factor in the success of any marketing effort including TikTok. Whether or not you will be successful on the app hinges on your ability to motivate people to participate in sponsored campaigns and create content about your business.